The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
Instructor: | Professor Ramon Diaz-Bernardo |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | beginner |
Certificate available? | (fee) |
Format: | MOOC/online course |
How do you like the course 'Positioning: What you need for a successful Marketing Strategy'?