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This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...
This online course teaches about SEO and social media growth hacking strategies.
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.
This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...
This online course teaches how to perform as a ClickBank affiliate.
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.
This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.
In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
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